Top Sustainable Fashion Influencers to Follow on Instagram

I have been so excited to curate this list of sustainable fashion influencers!

best sustainable fashion influencers

Many fashion content creators significantly impact the environment by promoting sustainable practices and ethical brands. These influencers inspire positive change by advocating for slow fashion, mindful consumption, and conscious consumerism.

I love following sustainable fashion advocates and believe it helps to keep me accountable when choosing my wardrobe. 

So, here are some of the top sustainable fashion influencers from Instagram.

Sustainable Fashion Influencers from Instagram

Venetia La Manna

Focus: Slow fashion, climate change, ethical practices

Why Follow: Venetia uses her platform to expose the environmental damage caused by fast fashion brands. She promotes sustainable wardrobe choices and highlights the importance of buying from ethical brands and supporting local artisans.

Aja Barba

Focus: Environmental justice, social issues, sustainable fashion brands

Why Follow: Aja Barber is a prominent voice in the sustainable fashion movement, known for her critical perspectives on fast fashion brands and advocacy for garment workers. Her unique approach combines style inspiration with deep insights into the fashion supply chain and its impact on the global south.

Milla

Focus: Ethical fashion, sustainable lifestyle, eco-conscious beauty

Why Follow: Milla Kozak promotes ethical fashion and a sustainable lifestyle through her Instagram page. She shares eco-conscious beauty tips, sustainable fashion choices, and insights into living a more environmentally friendly life. I love her posts and how passionate they can be!

Rosie Okocha

Focus: Conscious fashion, social justice issues, sustainable alternatives

Why Follow: Rosie Okotcha merges her style with activism. She offers sustainable alternatives to mainstream fashion trends and highlights the importance of conscious consumption. Plus, a great insight into clothing swaps!

Izzy Manuel

Focus: Charity shop finds, unique approach, sustainable living

Why Follow: Izzy Manuel’s Instagram page contains charity shop finds and second-hand clothing. She demonstrates how to build a sustainable wardrobe with pre-loved items, emphasizing the importance of reducing carbon emissions through mindful consumption.

Aditi Mayer

Focus: Sustainable fashion advocate, local artisans, environmental issues

Why Follow: Aditi Mayer is a storyteller, speaker, & and fair fashion campaigner focusing on the links between fashion, ecological justice, and social justice. Her content highlights the work of local artisans and the need for a more ethical fashion supply chain.

Besma

Focus: Sustainable fashion, ethical beauty, eco-friendly lifestyle

Why Follow: Besma shares her journey towards a more sustainable lifestyle, focusing on ethical fashion and beauty. Her content includes tips on making eco-friendly choices and reviews of sustainable brands. She also writes the Curiously Conscious blog, which you can check out here.

Brett Staniland

Focus: Sustainable menswear, ethical fashion, eco-conscious living

Why Follow: Brett Staniland is a model and advocate for sustainable menswear. He uses his platform to promote ethical fashion choices for men and shares insights on leading an eco-conscious lifestyle.

Scott Staniland

Focus: Sustainable fashion, ethical living, climate activism

Why Follow: Scott Staniland, twin brother of Brett (mentioned above), also focuses on sustainable fashion and ethical living. His content highlights the importance of making environmentally responsible choices in everyday life.

Jen Graham

Focus: Thrift shopping, second-hand fashion, sustainable living

Why Follow: Jen Graham, known as Charity Shop Girl (CSG), is dedicated to promoting the benefits of thrift shopping and second-hand fashion. She showcases stylish finds from charity shops, inspiring those looking to build a sustainable wardrobe on a budget.

Sophie Benson

Focus: Sustainable fashion, conscious consumerism, eco-friendly practices

Why Follow: Sophie Benson is a writer and sustainable fashion advocate who provides insights into conscious consumerism and eco-friendly practices. Her content encourages followers to make thoughtful and informed fashion choices.

Carry Somers

Focus: Ethical fashion, fashion activism, human rights

Why Follow: Carry Somers is co-founder of Fashion Revolution, a global movement calling for greater transparency in the fashion industry. Her work emphasizes the importance of ethical practices and the protection of garment workers’ rights.

Beatrice Turner

Focus: Slow fashion, sustainable living, personal style

Why Follow: Beatrice Turner focuses on slow fashion and sustainable living, showcasing how to build a stylish and environmentally friendly wardrobe. Her content includes outfit inspirations, tips for sustainable living, and insights into the slow fashion movement.

Marta Canga

Focus: Vegan fashion, cruelty-free beauty, sustainable lifestyle

Why Follow: Marta Canga is an advocate for vegan and cruelty-free fashion. Her Instagram features stylish, animal-friendly outfits and tips on leading a sustainable lifestyle without compromising style.

I love following these sustainable fashion influencers and think you will, too. Let me know in the comments!

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